Looking to the Future of events

With many in-person events scheduled for autumn 2021, for the first time in 18 months are you excited to get started, or wary of putting on an event?

The eagerness to get people back attending events is evident, not just from a financial point of view. However, it can also bring up some questions on how we should be running events in the future, and do we need to make changes to keep up with the new ways the world has been working recently.

With many people still working from home or splitting their time between home working and the office, this can influence how people attend events in the future, especially when we are talking about business events, which usually involve not just a individuals decision to attend, but also the company or organisation they may work for


So is it time to start thinking differently about events?


How to run them, whether they should stay virtual, or should we consider different advancements in the event tech world, to ensure we are really offering value to attend these events.

Virtual events have been a tremendous help whilst in-person events where unable to go ahead, some organisers have had positive experiences from running these types of events, whilst others are eager to move their events back into the real rather than virtual world, and certainly this decision should always be made on a case-by-case basis. But as we don’t know the true effect of people attending events until the autumn when most major events that were put on hold will go ahead, it’s a good time to start thinking about the future of events and what we can do to keep up with this ever-changing world.